Citizen
A Century of Quality Timepieces
Solutions
UI/UX
Image Making
Overview
Retail
With the growth of digital marketing, we were tasked to create an identity for Citizen Southeast Asia unique from that of its American counterpart. Developing a content strategy that highlights the Asian zeitgeist, we devised a structure that showcased multi-national style spotting, prevalent fashion trends in Asia, coupled with demographic specific image making to create a lifestyle that is signature to the region.
We devised a structure that showcased multi-national
style spotting, prevalent fashion trends in Asia.
Multi-regional style
trend-spotting
We established an image via Instagram that displays the latest trends and styles from various countries in Southeast Asia. This was done to support the growth of digital marketing and to establish a unique visual identity for Citizen of Southeast Asia that is distinct from its Japanese counterpart. In order to capture the essence of Southeast Asia, we developed a content strategy that highlights the region's cultural trends and utilised demographic-specific visuals to create a lifestyle that is reflective of the area.
Reflecting on Southeast Asia
We embark on a journey to carve out a distinct identity for CITIZEN Southeast Asia, one that celebrates the region's rich cultural tapestry while embracing the pulse of contemporary trends. Our goal: to weave a narrative that captures the essence of the Asian zeitgeist and sets CITIZEN apart from its American counterpart.
Tapping Into The Region
Before crafting the narrative, we immerse ourselves in the rhythms of Southeast Asia—the bustling streets, vibrant markets, and the myriad of cultures that converge to create a collage of diversity. We delve into the nuances of regional preferences, social dynamics, and emerging trends, laying the foundation for a narrative that resonates with the value of CITIZEN.