dipndip Singapore
Happiness That You Can Eat
Solutions
Launch Campaign
Social Media Management
UI/UX
Overview
F&B
dipndip has opened in Singapore to much anticipation, offering its decadent chocolate creations. With over 140 branches in 19 countries, dipndip knows its desserts, dripping in chocolatey goodness.
We developed an integrated marketing campaign for the opening of its first outlet in Singapore, covering both digital and traditional channels.
Bringing Smiles to Singapore
Through our opening campaign, we have successfully cultivated high interest in dipndip among our target audience. Utilising thorough research and a deep understanding of our demographic, we achieved remarkable results within the first 10 days: garnering over 11,000 post interactions, 2,700 new followers, and a combined reach of 20,000 on Facebook and Instagram. We also built the mailing list community by acquiring 2,900 sign-ups in the same period.
Captivating Our Audience
We created content that would drive engagement, and did frequent evaluation to figure out what works and what does not. Be it adept trendjacking strategies or social media contests, we consistently prioritise the active involvement of our audience. We also conceptualised a brand collaboration with iShopChangi for Valentine's Day that drove footfall to the cafe, drove brand awareness to new audiences and boosted follower growth on both brand channels over a 2-week period.
Leveraging Media Interest
Our highly successful campaign attracted numerous content publishers, Key Opinion Leaders (KOLs), and content creators, the majority being earned media. Within the first 3 months, we've garnered an estimated media value of over $50,000, showcasing the significant impact and value of our efforts.
In 10 days:
2920
Mailing list sign ups
In 4 weeks:
707
Followers on FB
1998
Followers on IG
20.5K+
Accounts reached
11.9K+
Post interactions