NTU Centre for Contemporary Art Singapore
Tackling Contemporary Urgencies through Curatorial Inquiry
Solutions
Art Direction
Videography
Overview
Education
NTU Centre for Contemporary Art Singapore
(NTU CCA) is a dynamic hub for contemporary art, research, and education. It is unique in its
blend of exhibitions, residencies, and academic initiatives, fostering critical discourse
and connecting artists and scholars from across Southeast Asia and beyond.
We were tasked to create a series of videos to market the Open College programmes,
featuring the course instructors and curriculum to be covered.
Insightful Audience Understanding
We delved into comprehensive audience research, grasping participants' demographics, interests, and motivations. We tailored our approach to resonate deeply with those passionate about arts sector growth. This understanding ensured the video productions captured how Open College programmes catered precisely to their needs and expectations.
Engaging Educational Exploration
In proposing the video direction, we aimed for a perfect blend of information, education and engagement. The Discovery Series courses introduced diverse topics in an accessible and enjoyable manner, while Immersive Series programs offered depth and expertise. Through carefully crafted scripting, we prompted the instructors to share about how audiences can apply the programmes to expand new horizons within the arts sector.
Compelling Enrollment Drive
By emphasising on compelling storytelling and visually captivating content, we highlighted unique programme benefits. In showcasing Open College's value proposition, we sought to generate excitement and urgency to encourage participation.