Singapore Fashion Council: One Orchard Store
Championing Asian Craft, Sustainability and Innovation
Solutions
Branding
Identity
Stationery Design
UI/UX
Overview
Fashion
OneOrchard.Store (OOS) is an online marketplace featuring a diverse range of locally based designers, ranging from emerging to established labels. Managed by Singapore Fashion Council (SFC), OneOrchard.
Store seeks to showcase and facilitate exposure of the locally based designers locally, regionally and globally.
Singapore Fashion Council (SFC) serves as the catalyst driving the fashion industry’s continuous growth in Singapore. With a focus on Asian Craftsmanship, Sustainability, and Innovation,
SFC collaborates with diverse partners to provide resources, networks, and sustainability-driven innovations, unlocking opportunities for impact and inspiring the fashion ecosystem.
Based on the idea of ‘discovery’ the platform curates contemporary designers in Singapore and introduces innovative businesses. It aims
to push the frontiers of innovation and collaboration amongst the designers.
Stepping into New Worlds
Focusing on promoting local designers on a global scale, our branding strategy revolved around the concept of exploration and discovery, encouraging audiences to venture into new worlds and lifestyles. Through strategic copywriting, immersive visuals, and engaging activations, we showcased the diversity of brands and the narratives behind them.
An Effortless Shopping Experience
The centerpiece of our launch campaign was the introduction of interactive shoppable videos. We produced two captivating videos: one highlighting Design Orchard and the other showcasing iconic Singaporean attractions like the National Gallery, Gardens by the Bay, and the SEA Aquarium. Leveraging cutting-edge technology, we incorporated interactive features that allowed viewers to shop the showcased looks in real-time, seamlessly adding items to their carts as they watched.
Interactive Social Engagement
In addition to the shoppable videos, we extended our interactive approach to social media platforms. Through Instagram Stories, we crafted personality features with content prompts, enabling viewers to navigate through the material based on their interests. This personalized engagement further enhanced the overall brand experience, fostering deeper connections with our audience across various digital touchpoints.