Division Communications
Delivering Exciting Brand Experiences
Solutions
Creative Direction
Overview
Events
Division Communications has been in operations since 2007, conceptualising and producing events and shows in the lifestyle, beauty, fashion and luxury space for over 20 years, both locally and around the region.
We have supported Division Communications in their events by designing key visuals and collaterals for physical spaces and online activations.
Bringing Brand History to Life
To celebrate the opening of the Mercedes-Benz Center in 2024, we designed a history wall that embodied the brand's unwavering passion for engineering excellence while showcasing key milestones. This immersive wall design, coupled with other event collaterals, showcased the rich DNA of timeless elegance and their
enduring passion for automotive excellence that
has captivated generations.
Elevating Experiences to Celebrate Photography
Leica redefined photography's evolving landscape with the Celebration of Photography exhibition at ION Orchard in 2023. This exhibition showcased visionary works by female photographers, alongside Leica's latest innovations. We amplified Leica's creative vision by designing dynamic wall backgrounds, EDMs, microsite banners, and other event collaterals.
Personalisation and
Luxurious Experiences
During the COVID-19 lockdown, we created a luxurious and personalised experience for select Prudential Opus clients, catering to their wealth management and legacy planning needs. The objective was to include a whiskey pairing session that could be conducted over Zoom. We collaborated with Division Communications to create a series of boxes, collaterals, and personalised services that the clients could enjoy at home. We drew inspiration from the brand codes of Prudential Opus and used copper, black, and bronze to visualise the experience at home. Additionally, we added a touch of luxury to the experience through the selection of paper and the opening of the box during the session.